![]() ![]() The contest showcases new seafood items in retail, food service and smoked categories with top winners getting a trip to the Boston Seafood Show. New products debut - The Alaska Symphony of Seafood attracted 17 new products for its 22nd annual competition. Referring to the pink campaign that has kept sales steady, he added: “All of the data coming back indicates it’s working pretty well.” But the whole idea of this marketing operation is to buffer that and to at all times have a preference for Alaska out there,” Fick said. ![]() “Currency exchanges, international global politics and what not. It’s a good strategy, but he admits there are many factors over which the industry has no control. “We look to take advantage of some of the larger food trends – knowing where your food comes from, local seafood, clean waters, things like that,” Fick said. The campaign also will advertise in overseas media, and as with pink salmon, work directly with retailers and distributors to move product and “move the needle on awareness. “And then in food service we’re working through Sysco with a Lenten promotion that will run from February through April, specific to frozen sockeyes.” ![]() Michele that will reach another 10,000 or so stores,” Fick said. “We’re targeting in particular the UK, Japan and Canada with canned sockeye, and domestically with retailers to the tune of 6,000-7,000 individual stores to run sockeye promotions through the spring, as well as a joint promotion with Chateau St. ![]() But last summer’s unexpected surge of reds left lots of inventory in freezers, and record US imports of competing farmed salmon from Chile and Norway combined with the prospect of another big run at Bristol Bay make for a sockeye sales squeeze.Īlaska’s approach will be patterned after the $1 million canned pink salmon campaign when the record catch in 2013 plugged that market, said Tyson Fick, Communications Director for the Alaska Seafood Marketing institute. Sockeyes are by far the most valuable salmon catch, often worth two-thirds of the value of Alaska’s entire salmon fishery. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |